Designing Your Web Site

Designing Your Web Site
Before you meet with your designer to talk about your Web site, decide who is your audience and what message you want your Web site to convey. If you go prepared to your Web designer you will save time and money. Following are some questions that will help you clarify your ideas.

Message:

	Content
	What do you want to say?
	What are your goals? Primary goals? Secondary goals?
	What are the primary and secondary goals of your service/product?
	What are the top three messages you want to say?
	What printed information do you have about your business?

	Look and Feel
	How much do you want graphics and photos to tell your message?
	What colors do you think relate to your message?

Audience:
	Who is your audience? (interests, needs, skills, capabilities, assumptions).
	Who are your competitors?

Budget
	When you think about the cost of your Web site consider the following:
	Planning time (discussion and feedback with your designer)
	Development time (designing and programming)
	Materials (photos, development of graphics, scanning, etc.
	Maintenance
	Registering your domain name
	Hosting your Web site